(Listen to Steve’s 1 min. ‘elevator’ above)
Steve Ambrose is the host of the Red Hot Healthcare podcast. He’s known for doing his homework on every guest. Examining content that resonates well with the audience – then executing on engagement.
However, his expertise and influence are assets that are not only limited to the show. There is a unique diversity to Steve’s background involving consumer communication and motivation, enrollment strategy, negotiation, connective partnering, and innovation.
1. MULTI-LEVEL HEALTH CONSUMER ENGAGEMENT
The healthcare sector and its underlying industries carry direct and indirect engagement efforts.
Direct are those instances where an organization such as hospital, payer, or life sciences company connects and interacts and attempts to change the behavior of its patients and/or health consumers. Indirect would be companies that offer products, technology, or services TO direct engagers, and partner to assist in improving engagement, via design, function or partnering services.
Steve’s efforts revolve around core premises where ENGAGEMENT:
- Becomes a core organization strategy
- Receives true top-down endorsement
- Involves training employees of the organization
- Recognizes a patient’s multi-stage journey with touchpoints
- Is an active, living, and flexible set of tactics, results, and pivots
- Becomes part of the patient’s responsibility – and is motivated as such
- Create new and valuable partnering, innovation, and servicing opportunities
Steve was a provider for nearly 10,000 patients – seeing as many as 60 encounters a day. Many of them self-pay and properly engaged on long-term management. He also served in strategy and consumer operations for a tech company with millions of needy customers. He knows how to reach and influence consumers, especially when emotion, valuation and personal finances play a role.
Broadly, it’s about reducing cost, providing value, increasing satisfaction, and driving better care outcomes. However, he also recognizes the important core organizational need for growing profits and market share, while strengthening branding and competitive advantage.
2. STRATEGIC CONNECTOR
The underlying payment system of today’s healthcare sector is rapidly changing. That creates a Wild West scenario with new technologies, business models, and players. Your company may be limiting itself with traditional mindsets and missing the boat on growth opportunities.
Large companies must seek new ways to grow share and differentiate themselves, especially in a mature, commoditized markets. You’ve got smart people at the top, but outside and lateral thinking might be a missing piece to move you in the best direction.
Remember the important words of Frederick the Great:
‘L ‘audace, I’audace!
Translated to mean – “Daring boldness…Always Audacity”
Perhaps you are a small to medium-sized organization that is looking to land bigger clients – but you’re not hitting the right people. Maybe there are companies out there that want to partner with your people and technology – and they’re just waiting for you to call them.
Steve is a heavily connected networker, who strives to connect pieces that drive innovation, collaboration and mutual benefit. Every relationship he carries, across multiple healthcare industries, is open for contact, conversation and business. Reach out, as your company seeks new paths to growth and profitability.