RED HOT Contributors


Episode 44 – Pink Socks and Bluer Skies


“The World is Full of Good. When you believe it you see it…

And it’s good to see YOU.”

Words spoken many thousands of times by this former serial entrepreneur and telehealth executive who wore his last pair of pants five years ago.

If you’re at HIMSS or any major healthcare event, you’re likely to see some of today’s top leaders wearing a pair of knee-high, black-moustached, pink socks. Why? Because they’ve become part of a growing social movement called the PinkSocks tribe.

On today’s show, we have Nick Adkins – the founder of PINKSOCKS. A man whose passion burns a powerful message of gifting, connecting, and the need for genuine change into the hearts and minds of doctors, healthcare business leaders, politicians, and even world leaders.

In a world of well-dressed executives, powerful deals and transformation technology, this former health tech COO wears a kilt, sports colorfully tattooed arms, and rides a pink, furry bike. Most of all, he never goes anywhere without wearing his knee-high pink socks – because they carry a powerful message that he’s bound innately to share.

Nick Adkins is not about himself. He’s about sharing a message that you can wear, care, and share with many others.

The image above is a picture of Nick sharing the powerful message of #pinksocks with Princess Laurentian of the Netherlands.

In this episode, Dr. Steve and Pinksocks founder Nick Adkins focus on incredible stories and powerful messages, including:

  • Transforming from suits and cuff links to kilts and riding a pink furry bicycle
  • The power of Burning Man on individual change and outlook
  • The true meaning of the #pinksocks movement
  • Top healthcare leaders, influencers, and even a European Princess are going pink
  • The limitation of judgement…the power of gifting and love


 I have had the privilege and pleasure of working with Steve Ambrose on a podcast that covered a range of topics in healthcare information technology. The podcast logistics – communications, interview questions, scheduling and production – were every well managed.
A great experience that I would do again in an instance.

Dr. John Glaser
SVP, Population Health at CERNER

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